The digital age has revolutionized the way elections are conducted. Technology has enabled more efficient and secure voting processes, as well as improved access to information about candidates and issues. Digital tools have also enabled campaigns to reach more voters and engage them in the political process.
Digital tools have made it easier for campaigns to target specific demographics and tailor their messages to those audiences. Social media platforms such as Facebook and Twitter have allowed campaigns to reach millions of potential voters with their messages. Digital tools have also enabled campaigns to collect data on voter preferences and target their messages accordingly.
As Nigerians get ready for the polls, the role of media and CSOs as the voice of the voiceless cannot be overemphasized. Media and CSOs play a critical role in the electoral process in Nigeria. They serve as watchdogs, ensuring that the electoral process is free, fair, and transparent.
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