Journalists who want to learn strategies to earn their communities’ trust can take this course. Poynter offers the self-directed, online course “How any journalist can earn Trust.”

The training is divided into 10 modules: perceptions of news; tell your audience who you are, explain your ethics and values; transparency: why it’s important and how to do it day-to-day; building trust into beats; engaging with your audience; separate opinion content from news; connecting revenue to trust; build trust by helping people navigate the news; and next steps.

The instructors are Joy Mayer, director of Trusting News; and Lynn Wals, assistant director of Trusting News.

The course is free and can be taken at any time.

Registration is ongoing.

For more information visit



By hannatu mato

The Courage in Journalism is sticking up for the unpopular not the popular

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